Coco Cultr is a fashion-forward sports merchandise brand that's taking the industry by storm. Founded by Chiro, a lifelong sports enthusiast, the brand specializes in upcycled jersey dresses and one-shoulder tops, catering to the demand for stylish, feminine sportswear. Chiro's journey began during the pandemic when she was a student at Western Washington University, longing for sports merchandise that felt distinctly feminine. This led her to purchase a sewing machine and start creating her own designs, which eventually caught the attention of Procell, a Lower East Side vintage shop known for its curation of sportswear and streetwear.
What sets Coco Cultr apart is Chiro's meticulous approach to sourcing and designing. She scours thrift stores, flea markets, and swap meets to find vintage or deadstock sports merchandise in good condition. Then, she takes these items apart and refashions them into authentic and stylish pieces. Her designs include miniskirts, one-shoulder silhouettes, and tube tops, alongside her signature tank minidresses, all made by hand in small batches. This attention to detail and focus on quality has earned her a loyal following among professional athletes, downtown cool girls, and models.
The brand's appeal is further solidified by its collaborations with notable figures. Chiro has designed custom pieces for Gotham Football Club's Jaelin Howell, model Imaan Hammam, and musician Zulan. As the demand for soccer-related designs grows with the World Cup approaching, Coco Cultr is experiencing a surge in popularity. The recent NBA finals win by the New York Knicks has been particularly hectic, with a drop over the weekend selling out in just 30 minutes. Chiro's dedication to her craft is evident in her long working hours, often sewing orders until the early morning hours.
Coco Cultr's success lies in its ability to bridge the gap between sports merchandise and fashion. Chiro's designs are not just for sports enthusiasts but for anyone who appreciates unique, stylish clothing. Her focus on authenticity and individuality, rather than chasing trends, has resonated with her customers. As the brand continues to gain traction, Coco Cultr is poised to become a leading name in the fashion-forward sports merchandise market, offering a fresh and exciting take on sportswear.
